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Audience measurement
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31	Digital Place-‐Based Audience Measurement Standards October 5, 2015 Version 4.0 PUBLIC COMMENT VERSION Add to Reading List Source URL: www.mediaratingcouncil.org Language: English - Date: 2016-06-16 19:46:08
32	THE ROADMAP TO HOLISTIC VIDEO ADVERTISING CASE STUDIES IN SUCCESSFUL TRAVEL MARKETING As the weather turns warm and more Americans begin to plan their vacations, travel advertisers are gearing up to reach prospective cus Add to Reading List Source URL: www.videologygroup.com Language: English - Date: 2016-05-04 13:35:43 Marketing Internet advertising Videology Targeted advertising Advertising Audience measurement
33	Analytical Reports Standard solutions don’t always meet complex needs. comScore’s services address a wide array of industry concerns, but what about questions that go beyond our Essentials suite of products? comScore Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2016-02-11 19:10:51 Finance Economy Money ComScore Rentrak Experian Audience measurement
34	StationView Essentials® Don’t stop at sweeps. comScore is the industry’s massive and passive currency providing TV measurement from tens of millions of screens across every local market all day, every day—giving s Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2016-02-11 19:10:51 ComScore Rentrak Marketing Audience measurement Nielsen ratings Television advertisement Advertising Media manipulation Business
35	Case Study: Apparel Retail Brand Leveraging a people-based advertising platform to accurately reach specific demos Campaign Results Add to Reading List Source URL: viantinc.com Language: English - Date: 2015-08-06 10:14:03 Marketing Target audience Target Corporation Audience measurement Advertising Target Australia Retail
36	CASE STUDY THE EVOLUTION OF DIGITAL VIDEO VIEWERSHIP INDUSTRY Add to Reading List Source URL: www.nielsen.com Language: English - Date: 2015-09-25 12:38:06 Computing Technology Digital media Alphabet Inc. Personal computing Social media Video hosting Internet advertising Nielsen Holdings PLC Nielsen ratings Audience measurement YouTube
37	New http://nms.sagepub.com/ Media & Society Media consumption across platforms: Identifying user-defined repertoires Harsh Taneja, James G. Webster, Edward C. Malthouse and Thomas B. Ksiazek New Media Society published o Add to Reading List Source URL: www.researchgate.net Language: English Social media Digital media Science and technology studies Communication Communication theory Uses and gratifications theory Audience measurement New media Advertising Visual arts Design
38	Digital Place-‐Based Audience Measurement Standards October 5, 2015 Version 4.0 PUBLIC COMMENT VERSION Add to Reading List Source URL: mediaratingcouncil.org Language: English - Date: 2016-04-15 15:13:35 Marketing Audience measurement Broadcasting Terminology Nielsen ratings Digital Place-based Advertising Association Economy
39	BUYING GUIDELINES FOR THE IMPLEMENTATION OF SECTION 3(C) OF THE BEER INSTITUTE ADVERTISING AND MARKETING CODE Brewers shall use the following guidelines when purchasing or placing advertising in magazines, television, ra Add to Reading List Source URL: www.beerinstitute.org Language: English - Date: 2015-08-19 10:39:57 Audience measurement Marketing Broadcasting Communication design Scarborough Research Music radio Advertising Nielsen ratings Nielsen Audio Radio advertisement Target audience
40	PDF Document Add to Reading List Source URL: cocoa.ethz.ch Language: English - Date: 2014-11-27 10:58:54 Audience measurement Broadcasting Consumer behaviour